10 Best Hair Dyes 2025 in the UK

The Schwarzkopf LIVE Intense Colour in Red Passion 043 is a permanent hair dye that promises long-lasting vibrant color with a built-in vibrancy serum for maximum depth and fade resistance. This product is suitable for those with light brown to dark brown hair and offers up to 70% grey coverage. The dye is ammonia and peroxide-free, which is great for those looking for a more natural option, although it may not be as effective for chemically treated hair.

The application is straightforward, though the item form stated as 'Pencil' is somewhat unclear and may lead to confusion. Users appreciate the shine-enhancing benefits and the brilliant, vibrant red shade it provides. However, as with any hair dye, results can vary based on individual hair type and condition.

This product is ideal for someone seeking a bold, long-lasting red color without harsh chemicals, but it may require a bit of trial and error to determine how well it works on grey coverage and chemically treated hair.

The Schwarzkopf LIVE Intense Lightener is a permanent bleach designed to lift hair color up to 9 levels, making it ideal for those with light to dark brown hair aiming for a vibrant blonde shade called Max Blonde. It comes in a convenient cream form with a built-in brightening oil booster, which helps reduce dryness and leaves hair feeling smooth and soft after bleaching. This product is vegan and cruelty-free, which is a plus if you prefer ethical beauty options.

The application requires about 45 minutes to fully develop, which is typical for bleach products aiming for high lift. Being a permanent bleach, it is strong and best suited for normal hair that can handle intense lightening without excessive damage. For hair that is very dark or previously colored, results may vary and additional care should be considered.

This product may not be deliverable outside mainland UK, so checking availability before purchase is recommended. This lightener is a solid choice for anyone wanting a bold blonde look with a formula that aims to protect hair softness, but it requires careful use and consideration of hair type and location.

The Schwarzkopf LIVE Intense Colour in Bitter Sweet Chocolate is a permanent hair dye designed for medium blonde to dark brown hair. It promises up to 100% grey coverage, making it an effective option for those looking to cover greys. One of its highlights is the built-in Vibrancy Serum, which enhances color depth and helps the shade resist fading over time, resulting in a shiny, vibrant finish.

This dye is ammonia-free and peroxide-free, which is gentler on hair compared to many traditional dyes, making it suitable for normal hair types and users seeking a less harsh chemical experience. The cream formula is relatively easy to apply at home and comes with clear instructions. However, this product is best suited for normal hair and medium to dark base colors, so individuals with very light or very dark hair might not achieve the intended results without pre-treatment.

The color has long-lasting effects, though occasional touch-ups may still be needed depending on hair growth and washing habits. It represents a strong choice for anyone wanting a rich brown shade with lasting vibrancy and good grey coverage, delivered in a user-friendly, gentle formula.